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1. Information regarding the collection of personal data
1.1 This section contains information about how your personal data is collected when you use our website. Personal data includes all data that relates to you personally, such as your name, address, e-mail addresses and user behaviour.
1.2 The controller in accordance with Art. 4 Para. 7 of the EU General Data Protection Regulation (GDPR) is GEMÜ Gebr. Müller Apparatebau GmbH & Co. KG, Fritz-Müller-Str. 6-8, 74653 Ingelfingen-Criesbach, Germany, webmaster(at)gemu-group.com. You can contact our data protection officer by e-mail at firstname.lastname@example.org or by post by including "the data protection officer" ("der Datenschutzbeauftragte") in our postal address.
1.3 If you contact us by e-mail or by completing a contact form, we will store the data you send (your e-mail address and, if necessary, your name and telephone number) in order to respond to your questions. We will delete all data collected in this context once it is no longer necessary to keep it stored, or restrict our processing of the data if we are subject to a legal obligation to keep it stored.
1.4 If we commission service providers in order to perform individual functions of the services we offer, or if we wish to use your data for commercial purposes, we will provide you with detailed information regarding the relevant processes below. When doing so, we also specify the stipulated criteria for the storage duration.
2. Your rights
2.1 You have the following rights vis-à-vis us with regard to the personal data that pertains to you:
- Right of access,
- Right to rectification or erasure,
- Right to restriction of processing,
- Right to object to processing,
- Right to data portability.
2.2 You also have the right to lodge a complaint with a data protection supervisory authority regarding our processing of your personal data.
3. Collection of personal data when visiting our website
3.1 If you use our website for purely informative purposes, i.e. if you do not register or otherwise transmit information to us, we will only collect the personal data that your browser transmits to our server. If you wish to view our website, we will collect the following data, which we require for technical reasons in order to display our website to you and ensure that it is stable and secure (the legal basis for this is Art. 6 Para. 1 (f) GDPR):
- IP address
- Date and time of the request
- Difference in time zone from Greenwich Mean Time (GMT)
- Content of the request (specific page)
- Access status/HTTP status code
- Volume of data transmitted in each case
- Website from which the request was sent
- Operating system and its interface
- Language and version of the browser software.
3.2 In addition to the data specified above, cookies are saved on your computer when you use our website. Cookies are small text files that are saved on your hard drive and allocated to the browser you use, through which certain information is sent to the body that set the cookie (in this case us). Cookies cannot run programs or transmit viruses to your computer. Their purpose is to make the internet services we offer more user friendly and effective overall.
a) This website uses the following types of cookies, the scope and function of which are explained below:
- Transient cookies (see b)
- Persistent cookies (see c).
b) Transient cookies are automatically deleted when you close your browser. These include in particular session cookies. These cookies save a session ID, which can be used to assign the various requests by your browser to a single consolidated session. This enables your computer to be recognised if you return to our website. These session cookies are deleted when you log off or close your browser.
c) Persistent cookies are automatically deleted after a specified duration, which may differ depending on the specific cookie. You can delete these cookies at any time using the security settings for your browser.
d) You can configure your browser settings to suit your preferences and, for example, refuse to accept third-party cookies or all cookies. Please note that if you do so, you may be unable to use all of the functions of this website.
4.1. With your consent, you can subscribe to our newsletter, which we use to keep you informed about our latest interesting offers. The goods and services promoted in the newsletter are specified in the declaration of consent.
4.2. We use the procedure known as the "double opt-in" method for subscription to our newsletter. This means that, after you subscribe, we send an e-mail to the specified e-mail address asking for confirmation that you wish to be sent the newsletter. If you do not confirm your subscription within 30 days, your information will be locked and automatically deleted after one month. We also store the IP address used and the time of subscription and confirmation in each case. The purpose of this method is to verify your subscription and, where necessary, to help investigate possible cases of misuse of your personal data.
4.3. The only information that you need to enter in order to receive our newsletter is your e-mail address. Other details marked separately can be provided on a voluntary basis and are used in order to enable us to address you personally. After we have received your confirmation, we save your e-mail address for the purpose of sending you the newsletter. The legal basis for this is Art. 6 Para. 1 (a) GDPR.
4.4. You can revoke your consent to receive the newsletter and unsubscribe from the newsletter at any time. You can declare this revocation by clicking on the link provided in every newsletter e-mail or by sending a message to the contact details specified in the imprint.
4.5. Please note that we evaluate your user behaviour when sending the newsletter. In order to carry out this evaluation, the e-mails sent contain web beacons or tracking pixels, which consist of single-pixel image files saved on our website. When carrying out these evaluations, we link the details specified in Section 3 and the web beacons with your e-mail address and an individual ID. These details are gathered exclusively in a pseudonymised form, meaning that the IDs are not linked to your other personal data, preventing data being traced directly to individual persons.
You can object to this tracking at any time by clicking on the separate link provided in each e-mail or by informing us via another method of contact. The information will remain stored as long as you are subscribed to the newsletter. After you unsubscribe, we store the data in an anonymous and purely statistical format.
5. Online marketing
Use of Google AdWords conversion
5.1. We use the Google AdWords service in order to draw attention to our attractive range of products and services using advertising material (Google AdWords) on external websites. We can determine how successful our individual promotional measures are in relation to the data for the promotional campaigns. In doing so, we pursue our interest in showing you advertisements that are relevant to your interests, in making our website more interesting to you and in ensuring a fair calculation of our promotional costs.
5.2. This advertising material is provided by Google via its "Ad Server". To this end, we use Ad Server cookies that enable us to measure certain parameters, such as how often the advertisements are shown or the number of clicks by users, for the purposes of performance measurement. If you reach our website via a Google advertisement, Google AdWords will save a cookie on your PC. These cookies generally become invalid after 30 days and are not intended to enable you to be personally identified. In general, the unique cookie ID, the number of ad impressions per placement (frequency), the most recent impression (relevant for post-view conversions) and opt-out information (marker indicating that the user does not wish to be contacted any more) are stored along with these cookies as analysis values.
5.3. These cookies enable Google to recognise your internet browser. If a user visits certain pages on the website of an AdWords customer and the cookie saved on their computer has not yet elapsed, Google and the customer can determine that the user clicked on the advertisement and was transferred to the page in question. Each AdWords customer is assigned a different cookie. This means that cookies cannot be tracked by the websites of AdWords customers. We ourselves do not collect or process any personal data in the course of the specified promotional measures. We are only provided with statistical evaluations by Google. These evaluations enable us to determine which of our promotional measures are particularly effective. We do not receive any other data resulting from the use of the advertising material, and in particular we are not able to identify users via this information.
5.4. Due to the marketing tools we use, your browser automatically establishes a direct connection to the Google server. We are not able to influence the scope of data collected due to the use of this tool by Google or the further use of this data, and as such we can only provide you with information in accordance with our own knowledge: As a result of the integration of AdWords conversion, Google receives the information that you have accessed the corresponding section of our Internet presence or that you have clicked on one of our advertisements. If you are registered and logged into a Google service, Google can assign the visit to your account. Even if you are not registered with or logged into Google, it is possible that the provider could determine and store your IP address.
5.5. You can block your participation in this tracking process in various ways: a) Using an appropriate setting in your browser software – in particular, refusing third-party cookies will ensure that you do not receive advertisements from third-party providers; b) by deactivating the cookies for conversion tracking by configuring your browser settings to block cookies from the domain "www.googleadservices.com", www.google.com/settings/ads – please note that this setting will be deleted if you clear your cookies; c) by deactivating interest-based advertisements from suppliers who participate in the "About Ads" self-regulation campaign, via the link www.aboutads.info/choices – please note that this setting will be deleted if you clear your cookies; d) by permanently deactivating cookies in the Firefox, Internet Explorer or Google Chrome browser via the link www.google.com/settings/ads/plugin. Please note that if you do so, you may not be able to fully use all of the functions of the services we offer.
5.6. The legal basis for the processing of your data is Art. 6 Para. 1 (f) GDPR. Further information about data protection for Google services is available here: www.google.com/intl/EN-gb/policies/privacy and services.google.com/sitestats/en.html. Alternatively, you can visit the Network Advertising Initiative (NAI) website at www.networkadvertising.org. Google complies with the EU-US Privacy Shield: www.privacyshield.gov/EU-US-Framework.
6. Social Media
6.1. Use of social media plug-ins
6.1.2 We have no influence over the data recorded or how the is data processed, and we do not know the full extent of the data collection, the purposes of its processing or the data retention periods. We also do not have any information regarding the deletion of recorded data by the plug-in provider.
6.1.3 The plug-in provider stores the data recorded about you as user profiles and uses it for the purposes of advertisement, market research and/or improving the design of its website to suit requirements. This form of evaluation is performed in particular (even for users who are not logged on) in order to display advertisements targeted to your needs and to provide other users of the social network with information about your activities on our website. You have the right to object to the formation of this user profile, and to exercise this right you must contact the relevant plug-in provider. With these plug-ins, we provide you with the option to interact with the social networks and other users, enabling us to improve our range and make it more interesting for you as a user. The legal basis for the use of plug-ins is Art. 6 Para. 1 (f) GDPR.
6.1.4 Data is sent via the plug-ins regardless of whether you have an account with the plug-in provider and whether or not you are logged in. If you are logged in to your account with the plug-in provider, the data recorded from our website is directly assigned to your account with the plug-in provider. If you press the activated button and, for example, link to the page, the plug-in provider also saves this information to your user account and publicly shares it with your contacts. We recommend that you routinely log out after using a social network, but especially before activating the plug-in button, in order to prevent data being assigned to your profile with the plug-in provider.
6.1.5 Further information regarding the purpose and scope of data collection and its processing by the plug-in providers can be found in the following data protection statements from the providers. These data protection statements also provide you with further information regarding your rights concerning this matter and setting options to protect your privacy.
6.1.6 Addresses of the respective plug-in providers and URLs for their data protection information:
a) Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; www.facebook.com/policy.php; further information regarding data collection: www.facebook.com/help/186325668085084, www.facebook.com/about/privacy/your-info-on-other and www.facebook.com/about/privacy/your-info. Facebook complies with the EU-US Privacy Shield: www.privacyshield.gov/EU-US-Framework.
b) Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; www.google.com/policies/privacy/partners/. Google complies with the EU-US Privacy Shield: www.privacyshield.gov/EU-US-Framework.
6.2. Integration of Google Maps
6.2.1 On this website, we use the services offered by Google Maps. This enables us to show you interactive maps directly in our website, and enables you to conveniently use the map function.
6.2.2 When you visit our website, Google receives the information that you have accessed the relevant subpage of our website. Doing so also causes the data specified under Section 3 of this declaration to be transmitted. This happens regardless of whether Google has provided you with a user account and whether you are logged in or not. If you are logged in to your Google account, your data will be directly assigned to your account. If you do not want this data to be assigned to your Google account, you must log out of your account before activating the button. Google stores your data as user profiles and uses it for the purposes of advertisement, market research and/or improving the design of its website to suit requirements. This form of evaluation is performed in particular (even for users who are not logged on) in order to provide advertisements targeted to your needs and to provide other users of the social network with information about your activities on our website. You have the right to object to the formation of this user profile, and to exercise this right you must contact Google.
6.2.3 Further information regarding the purpose and scope of data collection and its processing by the plug-in providers can be found in the data protection statement from the provider. This data protection statement also provides you with further information regarding your rights concerning this matter and setting options to protect your privacy: www.google.com/intl/en-UK/policies/privacy. Google also processes your personal data in the USA, and complies with the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework.
7. Google reCAPTCHA
We use "Google reCAPTCHA" (hereafter "reCAPTCHA") on our web pages. The provider of this service is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
reCAPTCHA is designed to check whether the entity entering information on our web pages (e.g. in a contact form) is a human or an automated program. To do this, reCAPTCHA uses various different criteria to analyze the behaviour of the visitor to the website. This analysis is started automatically when the user visits the website. In its analysis, reCAPTCHA evaluates various items of information (e.g. IP address, how long the visitor spends on the website or how the user moves their mouse). The data obtained from the analysis is then forwarded to Google.
reCAPTCHA analyses are performed entirely in the background. Visitors to the website are not made aware that analysis is being carried out.
Data is processed on the basis of Article 6(1)(f) GDPR. The website operator has a legitimate interest in protecting their website against spam and abuse by automated spying.
8. Collection of personal data for the provision of contractual services
As part of any commissions given to service providers or suppliers, or whenever you commission deliveries or services from us, we process data that is necessary to provide these contractual services. This includes personal data (name, commercial address and contact details) as well as contract, order and invoice information required to fulfil our contractual obligations. The legal basis for this is Art. 6(1b) of the General Data Protection Regulation (GDPR). This data is processed by the responsible internal offices for the purposes of implementing the contract. The data we have stored is deleted once it is no longer required for its intended purpose and provided that its deletion will not contravene any legal retention requirements. Obligations to retain data are the result of commercial and tax law. As per statutory requirements, data is stored for a period of six years in accordance with Section 257(1) of the German Commercial Code (HGB) (e.g. accounting records) or ten years in accordance with Section 147(1) of the Fiscal Code of Germany (AO) (e.g. accounting records, commercial and business correspondence, for the taxation of relevant documents).
Whenever we wish to inform you about our range of products and services via phone or e-mail, this takes place according to the specifications of Section 7 of the Act Against Unfair Competition (UWG) or your given consent in accordance with Art. 6(1a) of the GDPR.
The passing on of this data to third parties only takes place as part of statutory requirements. We pass on this data if, for example, it is required for contractual purposes in accordance with Art. 6(1b) of the GDPR; if we are obliged to do so on the basis of statutory requirements in accordance with Art. 6(1c) of the GDPR; or if we have a legitimate interest as per Art. 6(1f) of the GDPR that concerns the economic and effective management of our business activities. This includes the passing on of this data to the companies associated with us.
As part of order processing in line with data protection regulations, as per Art. 28 GDPR, we utilize service providers for operating and maintaining our information technology systems who, within this context, could obtain knowledge of your personal data, where this is applicable. We have therefore taken appropriate legal, technical and organizational measures with these service providers to ensure that your personal data is protected in accordance with statutory regulations. Your personal data will not be not transmitted to a third country or an international organization.