GEMÜ continues to grow: Film about ACHEMA 2012
The "GEMÜ brand world" was presented over an area spanning around 272 square metres between the production hall, ideas workshop and interactive communications platform in Frankfurt. The touch pillars on each exhibit island on which customers could "play", using touch functions to investigate and research the individual products and their various applications in more detail, proved particularly effective here. The 3 x 4 metre split screen was also useful and showed 3D simulations of products and how they work in a very simple, light-hearted manner.
The film presents various products and Managing Director Stephan Müller provides a statement about 2011 being a positive year and there being a good outlook for 2012.