a. Your personal data that we process
In the context of the existing customer relationship and the initiation of a contract, we process the following data relating to your person:
- Surname
- First name
- Title
- Titles and academic degrees
- Company name
- Position in the company
- Business address
- Customer number
- Your e-mail address
- Your mobile phone number
- Your landline number
- Your fax number
- Reason for closing the contact
- Date of contact establishment
- Your language of communication
- Your social media contact (profile URL and contact image)
- All personal data provided to us in the course of customer communication
b. Collection of personal data
We collect data from interested customers in the following ways:
- Enquiry via the contact form and GEMÜ Live Chat on our website
- Enquiries and registrations via MyGEMÜ
- Enquiries via the contact form in the GEMÜ App
- Enquiries sent to our employees via message, e.g. via e-mail, LinkedIn messages or other communication channels
- Enquiries at trade fairs or other events where data is passed on to our employees for the purpose of establishing contact
- Independent booking of an appointment by an interested party
- Requesting personal data from the individual themselves after concluding a contract with us, or receiving personal data from an employee of the customer’s company. This may also affect employees of service providers working for the customer’s company
- Transmission via portals where customers have registered and consented to their data being passed on to us, e.g. IIR portal, CADENAS, HyFindr
c. Purposes of the data processing
Within the scope of the existing customer relationship and the contract initiation, your personal data shall be processed for the following purposes:
- To process your enquiries as an interested party. For this purpose, we use your contact details to respond to your enquiry. To this end, your data may be shared within the GEMÜ Group and with authorised sales partners/representatives
- To prepare and carry out pre-contractual measures, including, for example, the preparation and sending of an individual offer or an individual agreement and the transmission of contract terms with the aim of concluding a contract
- To add your contact details to our customer and contact database
- Contact (e-mail, telephone)
- Establishment, execution and termination of the contractual relationship
- Customer management and customer services – in particular, handling customer enquiries
- To provide you with the best possible information about our products and services. This also includes sending (direct) advertising by e-mail or telephone
- Provision of training/education services
- Measures to improve our sales activities, our service and to strengthen our customer relationships, e.g. customer surveys
- For the purpose of carrying out marketing initiatives such as: Sending newsletters (if you have subscribed to our newsletter), invitations to events and webinars
- To ensure smooth billing for the services provided. For this purpose, your personal data shall be processed in order to issue invoices. In addition, we shall forward your personal data to external service providers for the purpose of debt collection if invoices are not paid within the payment period
- To comply with our legal obligations, e.g. the transfer of your personal data to the tax office
- To fulfil post-contractual measures
- To assert, exercise or defend legal claims
- For the purpose of conducting credit checks
- To carry out product testing phases
- To survey your satisfaction with our products and services
- For the purpose of monitoring publicly accessible areas in our branches using optical-electronic devices (video surveillance)
- For information about product changes and discontinuations
- To carry out software testing phases for the automation of our order entry process using AI.
d. Legal bases for the data processing
The legal basis for this data processing for the purpose of fulfilling the contract shall be Article 6(1b) GDPR. This shall also apply to processing operations required for the implementation of pre-contractual and post-contractual measures.
Insofar as we obtain your consent for the processing of your personal data, the processing of your personal data shall be based on Article 6(1a) GDPR in conjunction with Articles 5 and 7 GDPR.
Insofar as the processing of your personal data is necessary to fulfil a legal obligation to which we are subject, Article 6(1c) GDPR shall serve as our legal basis. Our legal obligation to process data shall arise, for example, from tax and/or commercial law retention obligations.
The legal basis for direct marketing or video surveillance, among other things, may be Article 6(1f) GDPR, provided that we have legitimate interests and these do not override the fundamental rights and freedoms or interests of the data subjects requiring the protection of personal data. The legitimate interests we pursue in this regard – in addition to the purposes listed above – shall include:
- To provide you with the best possible information about our products, offers and services through direct marketing
- To carry out due diligence with our potential business partner
- We carry out credit checks on our potential business customers. Our legitimate interest lies in avoiding payment defaults
- To obtain customer feedback in order to improve the customer experience and enhance our products and services
- Monitoring of publicly accessible areas in our branches using optical-electronic devices (video surveillance). Our legitimate interest lies in protecting our property rights, deterring criminal offences and preserving evidence
- The evaluation of processes for automating our order entry process using AI on our local servers and with a possible machine learning function disabled. Our legitimate interest lies in further digitalising our processes in the future and making the processing of your orders more efficient.